Mystic Market started in 1993 as a sandwich/salads/baked goods offering that has evolved to a “Gourmet to Go” model, first in its most recent Old Saybrook store and now in its Westport and Boston openings, that prepares and retails a broad selection of a broad variety of high quality prepared foods to take home and re-heat: it offers “Delicious Prepared Food at a Modest Price”, and uses the sandwich/salad/baked goods fare to maximize store foot traffic and, therefore, even more sales of higher profit "gourmet to go" items.