Commissary model (“Differentiation with scale”). This method, successfully used by Mystic Market, means establishing a network of centralized kitchens to prepare and deliver ready-to-serve meals or partnering with regional fresh food providers to develop superior recipes with processing standards that support differentiated, high-quality fresh menus. It allows the creation of regional supply chain economies of scale, providing a balance between differentiated products and pricing leverage. It also facilitates consistent quality standards (relative to managing through multiple regional suppliers), thereby better supporting execution of product and merchandising strategies.